Thursday, February 16, 2012, State Senator Katherine Clark and the Malden Chamber of Commerce are proud to present A Small Business Forum on Social Media.
Time/Date: 8:00 AM, Thursday, February 16, 2012
Place: Irish American Association, 177 West, Malden
Price: Members $10; Non-members $15; Tables of 10 $100
Please RSVP to the Chamber 781-322-4500.
Click here to download the flyer.
Agenda
| SIGN-IN, COFFEE & REFRESHMENTS | 8:00-8:15 |
| WELCOME & INTRODUCTION | 8:15-8:30 |
| Senator Katherine Clark (D-Middlesex & Essex) | |
| EFFECTIVE MAILBOX MARKETING | 8:30-8:40 |
| Jay Wallus | |
| • Internet-Based Self-Service Mailing Campaigns | |
| • How to keep in touch with existing clients while attracting new ones | |
| GETTING THE MOST FROM YOUR DATABASE | 8:40-8:50 |
| Steve Sarsfield | |
| • How to get the most out of your data | |
| • How to save money and avoid irritating clients with duplicate records | |
| GIVING SMALL BUSINESS THE BIG BUSINESS EDGE | 8:50-9:00 |
| Randy Perillo | |
| • Inexpensive Hi-Tech ad exposure | |
| • How to make a local business into a local news broadcast location | |
| SOCIAL MEDIA AS A BUSINESS TOOL | 9:00-9:10 |
| Curtis Raymond | |
| • Small business options offered by Google | |
| • Strategies available to promote through Facebook, Twitter, etc. | |
| • How to develop a web presence to garner new customers | |
| Q&A | 9:10-9:25 |
| CLOSING REMARKS | 9:25-9:30 |
| Senator Katherine Clark |
Speakers
- Jay Wallus
- Has interviewed countless decision makers to create a fun and effective process to help small business owners connect with new clients
- Author of the report: “The 5 Reasons You Can’t Get Your Foot in the Door and What to do about it.”
- jaywallus.com
- Steve Sarsfield
- Leading author and expert in data quality and data governance.
- Author of “The Data Governance Imperative,” an exploration of how businesses should strive to proactively manage information (data) to achieve more revenue, greater efficiency and the ability to comply with state, federal and industry laws
- www.talend.com
- Randy Perillo
- Creator of the Know Our Town Video Network in 2010, which provides small businesses with a dynamic, affordable advertising option
- The Network provides local news and information that unites a community and effective advertising that strengthens the local economy
- www.knowyourtown.com/live.htm
- Curtis Raymond
- Former Director of the New England Patriots Radio Network at WBCN
- Internet Marketing Consultant with Reachlocal, a Preferred SMB Partner of Google
- Specialist in Social Media, Pay per Click, and Search Engine Marketing
- www.reachlocal.com
SPECIAL THANKS TO OUR DIAMOND SPONSORS
| Cataldo Amulance | L & L Services |
| Combined Properties | New England Coffee Company |
| Dockside Restaurants | Paul T. Murphy Insurance |
| Hallmark Health VNA & Hospice | Peoples United Bank |
| Housing Families | Tony’s Auto Body |
